Who's Who in Business Publishing: Peter Hoyt

Last year, Hoyt renamed the In-Store Marketing Institute the Path to Purchase Institute. This year, the global for-profit industry association surpassed the milestone of 500 corporate members and launched a members-only service called Oasis (Online Advertising Survey and Insight Service) that tracks vendor advertising on leading retail websites and provides tools to analyze the data.

PRINTED FROM: http://www.btobonline.com/article/20121005/MEDIABUSINESS0601/121009976/&template=printart