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I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

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B2B EMAIL MARKETING

 

Aramark work apparel buyers

October 1, 2012 - 10:31 am EDT
   
 
   
 
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    Email marketing is considered the workhorse of b-to-b marketing. Social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional messages, and lead generation, despite being virtually a legacy channel.

    But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This report takes a hard look at these questions along with the key performance metrics, budgets, and industry trends. LEARN MORE

    Manager: Infogroup

    Former manager: New to the market

    Description: Business buyers who have purchased Aramark's workwear for employees in such labor-intensive trades as construction, plumbing and electrical

    Number of names: 45,023

    Price: $110/M postal

    E-mail Story     Print Story    







     

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