New York—IDG TechNetwork has introduced TechSignals, a data-marketing program designed to help advertisers better identify and anticipate who is going to purchase their products.
TechSignals features two components: Hypertargeting and data collection and integration.
Hypertargeting enables advertisers to microtarget finite audience segments from more than 25,000 data segments derived from technology buying research from both IDC and IDG, which are corporate siblings to IDG Network.
Data collection and integration helps advertisers analyze both contextual data and behavioral data to predict user actions and integrate off- and online data from the advertiser, IDG TechNetwork and third-party platforms.
