IAB releases final mobile rich-media ad definitions

New York—The Interactive Advertising Bureau has released the final version of its mobile rich-media ad interface definitions, which are designed to provide consistency in the creation and delivery of rich-media ads on mobile devices.

The guidelines suggest standards for rich-media ad opening, expanding and resizing. They were developed by the IAB Mobile Marketing Center of Excellence, which will host webinars, seminars and other forums to educate member companies about the guidelines and encourage compliance.