HootSuite launches Conversations internal collaboration tool

Vancouver, British Columbia—Social media management company HootSuite Media has introduced HootSuite Conversations, an enterprise social tool for internal team collaboration.

HootSuite Conversations is built on top of the HootSuite social management application, allowing social managers to make suggestions about social postings before they are published and discuss response strategies to social feedback, according to a posting on the company's blog. Conversations is available to free, Pro and Enterprise HootSuite customers.

The enterprise social environment is seeing a lot of activity. Last month both Salesforce.com Inc. and Jive Software announced enhancements to their respective marketing collaboration platforms, Chatter and Jive for Marketing Teams.