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By Pam Didner, global integrated marketing manager, Intel

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SOCIAL MEDIA MARKETING

 

Hoops and IT play well together

September 26, 2012 - 12:27 pm EDT
 

Find the right expert for the right job, explains tech company CDW Corp. It stars former basketball star Charles Barkley as "the ringer."

   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Here's the storyline for this tongue-in-cheek video from tech company CDW Corp: This company wants to win at intramural basketball, see. It hires former roundball star Charles Barkley as a faux IT manager—"I'm the new 'it' guy," Prince Charles says, clueless, on his first day on the job. But, of course, he's the team's ringer. The message: Get the Round Mound of Rebound if you want to win at hoops, but call CDW Corp. if winning IT services is also on the agenda.

    Scroll down for video.

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