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SOCIAL MEDIA MARKETING

 

Salesforce partners with Facebook for targeted ad delivery

September 25, 2012 - 12:01 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
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    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Francisco—Salesforce.com Inc. is partnering with Facebook Inc. for targeted ad delivery, tying Salesforce's new socially driven Marketing Cloud product with Facebook's ad targeting service introduced last month.

    According to a Salesforce blog, Marketing Cloud users can match their target audience with active Facebook users and have Facebook send only those people a special ad.

    Facebook won't reveal its users' identities to the Salesforce system, Salesforce said.

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