New York—Email delivery and metrics company Return Path has launched a product that provides benchmarking and competitive intelligence to aid email-marketing performance.
Inbox Insight, part of Return Path's Email Intelligence Suite for Marketers, provides access to engagement metrics based on the behaviors of 2 million email subscribers. The tool tracks such metrics as emails read, forwarded, deleted before and after reading; spam reports; and provides data on the most effective days to send email and highest-performing subject and title lines, Return Path said, in a press release.
The tool also offers a side-by-side comparison of how a brand's various email metrics compare with both its competitors and the email industry overall, the company said.