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SOCIAL MEDIA MARKETING

 

Study: Social media makes inroads among 'Fortune' 500

September 13, 2012 - 1:16 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    North Dartmouth, Mass.—The largest U.S. companies are boosting their use of social media, according to new research from the University of Massachusetts at Dartmouth.

    The study, conducted in August, found that 139, or 28%, of the companies on the Fortune 500 list have a public-facing corporate blog with activity in the preceding 12 months, up 21% from last year.

    Also, 365 (73%) of the companies have corporate Twitter accounts with a tweet in the past 30 days, an 11% increase since last year; and 332 (66%) of Fortune 500 companies are on Facebook, up 8%.

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