San Francisco—Visa Inc. debuted a national marketing campaign called “Make It Epic” to promote its sponsorship of the National Football League. The campaign, developed by TBWA/Chiat/Day, Los Angeles, includes TV, online and social media.
As a part of the effort, Visa is launching Visa NFL Fan Offers, a sweepstakes program that uses social media to give Visa cardholders a chance to win “epic” NFL experiences, such as the opportunity to watch an NFL game on a Sunday with Hall of Fame coach John Madden in his viewing studio.
The campaign budget was not disclosed.
