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Media companies embracing lead generation
By Marie Griffin

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Quadrant HealthCom acquires IMNG from Elsevier

Parsippany, N.J.—Healthcare media company Quadrant HealthCom has acquired the International Medical News Group from Elsevier. Financial terms of the deal were not disclosed.

Quadrant, owned by investment firm M.E. Zukerman & Co., will use the deal to create a new entity, called Frontline Medical Communications, under which Quadrant and IMNG will operate as individual brands.

Frontline Medical Communications will produce 29 publications in 17 market segments with a combined circulation of more than 700,000 physicians and healthcare professionals. The group will also publish 125 e-newsletters, 35 websites and 14 live events.

IMNG President-CEO Alan Imhoff will remain in his role. He will join Marcy Holeton, president-CEO of Quadrant; JoAnn Wahl, president-custom solutions at Quadrant; and Doug Grose, CFO of Quadrant, in a combined Office of the President. Stephen Stoneburn becomes chairman of the Office of the President and Frontline Medical Communications. He had been chairman-CEO of Quadrant.

DeSilva+Phillips represented Elsevier in the transaction.

Quadrant was founded in 1996 when M.E. Zuckerman acquired the assets of the Excerpta Medica Division of Reed Elsevier.

Originally posted on: 9/10/12

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Media companies embracing lead generation
By Marie Griffin

 

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