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LinkedIn revamps Company Pages, adds notifications

September 7, 2012 - 12:01 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Mountain View, Calif.—LinkedIn Inc. has redesigned the pages it allows companies to set up on its site to provide greater brand prominence and improved navigation. It also added a feature that alerts users to network activity.

    LinkedIn's redesigned Company Pages feature enhanced brand imagery and more prominent updates, allowing companies to display a large photo at the top of their pages along with their logos. Initial LinkedIn customers using the new layout include Citigroup Inc., Dell Inc., Hewlett-Packard Co. and Royal Philips Electronics. The layout will be available this fall to all companies, LinkedIn said.

    A new addition to users' sites is a notification button at the top of the toolbar that alerts them when they have a new inMail, and when others “like” a shared post, view their profiles or accept an invitation to connect.







     

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