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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

Adobe rolls out social marketing tool

September 6, 2012 - 11:46 am EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Jose, Calif.—Adobe Systems has introduced Adobe Social, a product designed to manage social marketing activities such as buying advertising, publishing to fans and followers, and measuring business outcomes.

    The tool can also be used to identify key influencers who can affect customer perception and purchase decisions.

    The product will be integrated with the Adobe Digital Marketing Suite, which offers features like personalized marketing and analytics.

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