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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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B2B EMAIL MARKETING

 

Epsilon unveils Email Response Network

September 4, 2012 - 11:46 am EDT
   
 
   
 
OTHER EMAIL MARKETING STORIES
  • My emails aren't performing well. What am I doing wrong?
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    RELATED RESEARCH
       
    Email marketing is considered the workhorse of b-to-b marketing. Social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional messages, and lead generation, despite being virtually a legacy channel.

    But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This report takes a hard look at these questions along with the key performance metrics, budgets, and industry trends. LEARN MORE

    Dallas—Direct marketing company Epsilon Data Management, Dallas, introduced Email Response Network, a suite of email marketing tools that provide Fortune 1,000 companies with insight into their customers.

    Email Response Network features advanced scheduling capabilities, detailed reporting, analytics and customer privacy features. The software also includes mobile marketing tools that enable marketers to analyze customer behavior with mobile marketing emails, such as when users open emails on their smartphones.







     

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