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By Tom Nightingale, president-sales and marketing, ModusLink

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B2B EMAIL MARKETING

 

Campaigner links email with new CRM product

September 3, 2012 - 6:01 am EDT
   
 
   
 
OTHER EMAIL MARKETING STORIES
  • My emails aren't performing well. What am I doing wrong?
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  • Avaya streamlines complex data sets
  • VerticalResponse releases email template tool
  • StrongMail to offer Amazon data service to customers
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    RELATED RESEARCH
       
    Email marketing is considered the workhorse of b-to-b marketing. Social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional messages, and lead generation, despite being virtually a legacy channel.

    But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This report takes a hard look at these questions along with the key performance metrics, budgets, and industry trends. LEARN MORE

    Los Angeles—Email marketing company Campaigner, which focuses on small-to-midsize businesses, has introduced a customer relationship management solution that is integrated with its current email services.

    The cloud-based CampaignerCRM combines email marketing tools with sales processes, social media connectivity, performance tools, and form and dashboard reporting, according to the company. Campaigner will continue to separately offer its standalone email marketing product.







     

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