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SOCIAL MEDIA MARKETING

 

SumAll introduces social media metrics tool

August 29, 2012 - 12:31 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    New York—SumAll, a data visualization company, has rolled out SumAll Social Metrics, an analytics tool designed to link a company's Facebook fan page and Twitter account in order to track social activity against the company's Web traffic and revenue.

    The tool provides transactional, social and Web traffic data on one dashboard.

    “It's all about having access to all your data side-by-side so social marketers can see the clear links between fans and followers, your website traffic and sales data,” said Dane Atkinson, CEO of SumAll, in a statement.

    Companies are able to filter the information by demographics or actions such as page views and content clicks.

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