Dallas—Companies participating in exhibits and events spend more than $24 billion annually on those activities, according to a report from the Center for Exhibition Research (CEIR).

“How the Exhibit Dollar Is Spent” found that 99% of respondents said there is “unique value” in b2b exhibitions that other marketing channels do not provide.

The survey also found that b2b exhibits capture the largest share of exhibit marketing spending.

The online survey, conducted in June and July, drew 233 respondents.