“We are using TV and online for our "Go World' campaign, and a really big piece is social—the campaigns are all developed to have social at the core. The Olympics works incredibly well for us, as well as for our client partners. We have over 1,000 financial institutions and merchant partners, so b2b is a very big piece. This is very much about harnessing the power of the fans and getting them to cheer with us.”
“We have three different TV spots and several online elements running during the Olympics. We also are using social media to promote the commercials. The campaign is called "Inside Out,' and it's designed to show that what you see on the outside of GoDaddy is not what you see on the inside. We want to make sure we are known not only as a domain name company but also as a huge technology company.”
“We do not plan to do any advertising in the Summer Olympics. From our point of view, it's not a very efficient media buy for us.”