• Connect With Us

I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

Read more posts

 
 
FEATURES
 
GUIDES
 
RESOURCES
 
MEDIA BUSINESS
 
ABOUT US
 

  
 

SOCIAL MEDIA MARKETING

 

Yammer adds social sentiment feature

August 6, 2012 - 12:01 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
  •  
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Francisco—Enterprise social networking company Yammer Inc., whose tools enable employees to coordinate their efforts on projects, has added a new feature that lets companies gauge the emotions expressed in employee posts.

    Through a partnership with sentiment analysis company Kanjoya Inc., Yammer's administration dashboard can now assess employee reception to news or other internal events by 80 different emotions to determine how employee reactions differ by location or department.

    In June, Yammer was acquired by Microsoft Corp. for $1.2 billion.







     

    SITE MAP   |   MEDIA KIT   |   BtoB EDITORIAL CALENDAR (PDF)   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   WHITEPAPERS   |   Crain Publications

    BtoBonline.com Privacy Policy. Copyright 2013, Crain Communications Inc.
    Information  |  For advertising information contact Robert Felsenthal.