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SOCIAL MEDIA MARKETING

 

Facebook releases enhanced Pages targeting tool

August 2, 2012 - 12:46 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
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    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Menlo Park, Calif.—Facebook Inc. has introduced new features for Pages business users, allowing companies to target their news feed posts and tailor their messages to more select segments of fans.

    Previously, Facebook Pages allowed the targeting of fans only within certain geographic areas or languages. With Facebook's new Pages tools, businesses can create messages segmented by workplace, age, gender, interests, relationship status and education.

    The new capabilities will be rolled out throughout August, according to the company. Details on the enhanced Pages targeting features are available here.

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