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B2B EMAIL MARKETING

 

Litmus introduces email testing tool

July 30, 2012 - 12:01 pm EDT
   
 
   
 
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    Email marketing is considered the workhorse of b-to-b marketing. Social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional messages, and lead generation, despite being virtually a legacy channel.

    But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This report takes a hard look at these questions along with the key performance metrics, budgets, and industry trends. LEARN MORE

    Cambridge, Mass.—Software company Litmus introduced a tool that lets marketers remotely access and test marketing campaigns in various email environments before sending them to recipients.

    The Interactive Testing tool allows marketers to access different email environments, such as Microsoft Outlook, Lotus Notes and Thunderbird, preview their email campaigns and make changes in real time, without having to install different versions of email software on their computers.

    The software also includes spam filter testing and email analytics.







     

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