Magazine launches, closures slower in first half
July 11, 2012, 12:01 pm EDT
New York—Twenty-one new b2b titles (such as Collaborative Care and Border & CBRNE Defense) debuted in the first half of the year, down from the 34 that debuted in the year-earlier period, according to data released by MediaFinder.com, an online database of U.S. and Canadian publications.
Eight b2b publications, including The Grower, closed in the first half of the year compared with 13 closures in the year-earlier period, MediaFinder.com said.
Overall, MediaFinder.com found that 133 new magazines launched in the first half of the year compared with 138 in the year-earlier period. Forty-eight magazines closed, down from 74.
“Once again we are seeing fewer magazine launches this year over last year; but, at the same time, there are fewer magazine closings, indicating a stabilization in the magazine business,” said Trish Hagood, president of MediaFinder.com, in a statement.