Big 3 business magazines post ad page gains
July 10, 2012, 1:01 pm EDT
New York—The Big 3 business magazines—Bloomberg Businessweek, Forbes and Fortune—posted ad page gains in the first half of the year compared with the year-earlier period, according to Publishers Information Bureau figures. Forbes led the way with a 13.0% gain in ad pages, followed by Bloomberg Businessweek (6.4%) and Fortune (4.0%).
The magazines outperformed the broad consumer magazine market, which posted an 8.8% decline in ad pages in the first half of the year.
The best-performing business title in ad page gains was Fast Company, which posted an increase of 19.5% in ad pages. Also posting gains was Harvard Business Review (2.7%).
Business magazines that posted ad page declines in the first half included Entrepreneur (-8.7%), Wired (-6.5%), Barron's (-4.1%), The Economist (-4.1%) and Inc. (-2.1%).