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What is your marketing department's biggest contribution to your company's growth?

June 27, 2012 - 6:01 am EDT
 


   
 
   
 
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  • Linda McGovern, director of marketing communications, USG Corp.

    Linda McGovern

    “We're a 100-year-old manufacturer. We need to really think about the nuggets of information and insight we can gather, and figure out how to connect with our customers in relevant and unexpected ways. We are trying to uncover insights to make our customers want more—whether it's content, products, information or a sales call.”

    Tom Kennedy, director-marketing and communications, Republic Financial Corp.

    “We've been focused on helping [our operating companies] develop more content and grow their digital presence toward more lead generation—generating qualified leads for their sales groups. And we're working on continuing branding as much as we can.”

    Barbara Basney, VP-global advertising, Xerox Corp.

    “An unwavering focus on integrating our paid, owned and earned media to transform perceptions of the Xerox brand from the document company of the past to the business process services company that we are today.”

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