“We're a 100-year-old manufacturer. We need to really think about the nuggets of information and insight we can gather, and figure out how to connect with our customers in relevant and unexpected ways. We are trying to uncover insights to make our customers want more—whether it's content, products, information or a sales call.”
“We've been focused on helping [our operating companies] develop more content and grow their digital presence toward more lead generation—generating qualified leads for their sales groups. And we're working on continuing branding as much as we can.”
“An unwavering focus on integrating our paid, owned and earned media to transform perceptions of the Xerox brand from the document company of the past to the business process services company that we are today.”