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Study finds nearly half of 'Fortune' 500 companies don't translate content

June 8, 2012 - 12:31 pm EDT
   
 
   
 
OTHER ONLINE MARKETING STORIES
  • Domain name applications reveal little
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    Social networks are increasingly used to access and share any information on virtually every organization, brand, and product.

    This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. LEARN MORE

    Nicosia, Cyprus—Nearly half (48%) of Fortune 500 companies do not translate online content, according to a new study by One Hour Translation, a global translation service.

    The study was based on an analysis of online content from Fortune 500 companies.

    Of the companies that do not translate content, 41% are b2b, according to the study.

    Some of categories in which companies do not translate online content include energy and utility (83%), retail (66%) and health are (65%).

    The criteria used to determine whether a website was localized or not was based on the availability of the site's content in at least one language other than English.

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