McGraw-Hill to relaunch Aviation Week brand in print, mobile
New York—McGraw-Hill Cos.' Aviation Week plans to relaunch its flagship brand, Aviation Week & Space Technology, with the July 2 issue of the print publication. The brand will also be relaunched on mobile platforms.
Aviation Week said, with the changes, the brand will reach 30,000 additional decision-makers in the aviation, aerospace and defense industries. The relaunch follows two previous investments in the brand this year. In May, Aviation Week extended its aircraft fleet database. In April, the brand invested in a new platform for its digital products, which included a redesign of AviationWeek.com.