• Connect With Us

Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

Read more posts

 
 
FEATURES
 
GUIDES
 
RESOURCES
 
MEDIA BUSINESS
 
ABOUT US
 
 
  

 

Forecast: Mobile payments to surpass $171.5 billion this year

May 31, 2012 - 1:31 pm EDT
   
 
   
 
OTHER ONLINE MARKETING STORIES
  • Domain name applications reveal little
  •  
    RELATED RESEARCH
       
    Social networks are increasingly used to access and share any information on virtually every organization, brand, and product.

    This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. LEARN MORE

    Stamford, Conn.—Worldwide payments conducted via mobile devices will surpass $171.5 billion this year, a 61.9% increase from 2011's $105.9 billion, according to market research company Gartner Inc.

    According to Gartner's “Forecast: Mobile Payment, Worldwide, 2009-2016,” mobile transaction volume and value will average 42.0% annual growth through 2016. SMS text remains the dominant technology in developing markets, while near field communication (NFC) transactions will remain relatively low through 2015, the company said.

    Merchandise purchases will drive transactions in North America and Western Europe, including e-commerce and in-store purchases. Asia/Pacific tops all regions in the number of users, followed by Africa. Eastern Europe will see the highest user growth from a small base, Gartner said.







     

    SITE MAP   |   MEDIA KIT   |   BtoB EDITORIAL CALENDAR (PDF)   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   WHITEPAPERS   |   Crain Publications

    BtoBonline.com Privacy Policy. Copyright 2013, Crain Communications Inc.
    Information  |  For advertising information contact Robert Felsenthal.