Survey: Custom publishers moving into mobile, social
New York—Though custom media companies still rely heavily on revenue from print, most are providing mobile, social and video content, according to a survey conducted by the Custom Content Council.
The survey found that 65% of respondents derived more than 50% of their revenue from print. At the same time, the survey indicated that 88% were creating mobile content for clients, with 37% indicating a “significant” immersion in mobile and 41% saying they were using mobile but “needed to do more.”
Additionally, 91% said they were creating video for clients and 91% also were creating social media content for clients.
The survey, conducted online and via phone in April, drew 45 respondents, all members of the council.