SOCIAL MEDIA MARKETING

The GE Show: Power of the Sun

May 9, 2012 - 10:14 am EDT

The sun gives us heat and light, and inspires GE's nifty new solar panels.

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The sun. It gives us heat, light, food and the air we breathe, but General Electric wants us to know more, specifically what it can do for the world. In this award-winning video, part of its GE Show video series (and developed by agency The Barbarian Group for GE), the company wants to gently introduce its latest solar panel innovations by demonstrating how much energy the sun produces and what it means for the future.

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The GE Show: Power of the Sun