New York—The New York Festivals International Advertising Awards honored Digitas, Boston, and Crispin Porter+Bogusky, Boulder, Colo., with an award for World's Best Idea for their “Small Business Saturday” integrated campaign for American Express Co.

The campaign, launched in 2010, supported small businesses by creating a special shopping day on the Saturday after Thanksgiving Day. The integrated campaign included TV and online, and was supported by social media. The award was presented at a ceremony in New York on May 4.