“Our third-quarter fiscal [January-March] results were some of the strongest in the history of the company. So our marketing budgets will not be impacted at all. We're continuing to invest in digital assets to better connect with our customers. While we have a very large sales force around the country, digital and social media resources enable us to better communicate with customers on a one-to-one level, enhancing our understanding of their needs and the industries we serve.”
“Our budget plan for our fiscal year will not be impacted by the economy or other external factors. We are very focused on supporting our strategic initiatives and continuing to drive our current record-high sales and market-share performance through 2012. We have a comprehensive and well-integrated marcom plan that will help generate the planned increase in sales revenue. We will make adjustments based on potential changes in the media landscape in our targeted manufacturing markets. We are increasing our SEO budgets and in tactics that generate demand through highly focused targeting of specific audiences.”