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By Pam Didner, global integrated marketing manager, Intel

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SOCIAL MEDIA MARKETING

 

Corning Gorilla Glass: tough yet smart

April 25, 2012 - 11:26 am EDT
 

With Corning's tough glass at the ready, our hirsute executive doesn't worry about dropping phones or other glass objects.

   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    With this TV ad, part of a larger campaign, ad agency Doremus and glass manufacturer Corning Inc. took home first-place honors this month at the ACE Awards, the Business Marketing Association of New York City's annual awards show for top creative talent. Here, with Corning's tough stuff at the ready, our hirsute executive doesn't worry about dropping smartphones or other glass objects. He does worry about picking up the laundry, however.

    Scroll down for video

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