Atlanta—Marketing automation company Pardot has upgraded its software to include new search engine optimization and competitor analysis.
Pardot's cloud-based system, designed primarily for small businesses, now includes reports on how different keywords perform when queried on Google and Bing/Yahoo, the search volume from an exact query and the average cost per click of keywords should the marketer opt for a paid search program.
In addition, a new competitor monitoring tool compares user SEO rankings with those of competitors as well as components such as inbound links and indexed pages that influence SEO ranking. It also delivers trend reports.
