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By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

What is revenue performance management?

April 11, 2012 - 9:54 am EDT
 

What is revenue performance management? Thought you'd never ask! Eloqua offers up the answer in animated form, with a dizzying Rube Goldberg overlay.

   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    What is revenue performance management?

    Glad you asked! Marketing automation company Eloqua has developed (along with creative agency JESS3, Washington, D.C.) a new animated video on this very topic, that—in addition to presenting the answer to its $64 question—features dizzying creative qualities that tip-toe between and among art, marketing, Rube Goldberg and Salvatore Dali, with a little Walt Disney, via Goofy, thrown in. Garsh!

    Scroll down for video

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