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B2B DIRECT MARKETING

 

5 ways to improve online delivery of live events

April 9, 2012 - 6:01 am EDT
   
 
   
 
OTHER DIRECT MARKETING STORIES
  • Experian QAS releases new mobile phone validation tool
  • Nimble debuts new version of relationship management software
  • DMA: Marketers increased data-driven spending in Q1
  • USPS reports quarterly loss of $1.9 billion
  • SoundBite launches DecisionPoint analytics
    		•

  • Build an active experience. Insert interactive features at regular intervals to help your audience avoid the passive-viewing lull associated with TV. Surveys and other elements provide immediate feedback and keep your audience engaged.

  • Speak to the online audience. The presenter should acknowledge online viewers and encourage their participation in elements such as a live Q&A.

  • Recap events. Provide succinct summaries of archived presentations so your audience can determine the value of the material and decide if they want to watch the long-form version.

  • Throw out the drapes. Graphic elements that replicate the trade show experience do not enhance the content or relate to the social experience. Create a relevant interface that allows your audience to quickly locate information.

    • Source: Tony Lorenz, CEO, bXb Online, an event marketing provider that focuses on the online portion of hybrid events

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