MPA develops tablet metrics guidelines
New York—MPA announced it has developed voluntary tablet metrics guidelines. Among the guidelines are five metrics: total consumer paid digital issues, total number of tablet readers per issue, total number of sessions per issue, total time spent per reader per issue and average number of sessions per reader per issue.
The guidelines were developed by the MPA Tablet Metrics Task Force, which consists of representatives from seven publishers: Bonnier Corp., Condé Nast, Forbes Media, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith Corp. and Time Inc.
“The tablet guidelines have been created to recognize the need within the advertising community for greater insight and understanding into how to best leverage this powerful new platform,” said Nina Link, MPA president-CEO, in a statement.