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By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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Facebook tops list for social marketing investment

March 30, 2012 - 12:31 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Menlo Park, Calif.—Facebook is the top social media ad spending choice among marketers this year, according to a survey by the Creative Group, Menlo Park, Calif.

    When asked which social media networks would receive the most advertising or marketing investment this year, marketers selected Facebook (53%), followed by Twitter (43%), Google (41%), LinkedIn (38%) and YouTube (36%).

    Marketers were also asked if they planned to decrease their advertising or marketing investments in social media networks this year.

    Only 4% said they would decrease advertising or marketing investments on Facebook, while 5% each planned to decrease investments in Twitter, Google, LinkedIn and YouTube.

    The survey was based on telephone interviews with more than 500 advertising and marketing executives conducted in the first quarter.







     

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