B-to-b media increase revenue 6.9% in 2011
New York—Total b-to-b media revenue grew 6.9% to $26.5 billion last year, according to Business Information Network data released by American Business Media. Each of the four categories tracked by BIN—trade shows, print, digital and data services—increased last year compared with 2010.
Trade show revenue was up 2.3%, to $10.5 billion. Print also increased, growing 2.9%, to $7.7 billion. Digital posted the strongest growth, increasing 22.0%, to $6.4 billion. And data services increased 6.5%, to $1.9 billion.