Location: Irvine, Calif.
URL: www.riechesbaird.com
Key executive: Ray Baird, president
Employees: 25
2011 revenue: $10.0 million
2011 b2b revenue: $10.0 million
Key clients: ABM Industries, American Airlines Cargo, Epicore Software, Hitachi Consulting, Huawei Technologies USA
Major 2011 campaigns: American Airlines Cargo, “Did You Know?” print, online; Huawei Technologies, “Promise of the Future,” print, online; OneOC, “Accelerating Nonprofit Success,” online
Comments: Added new clients, including ABM Industries, Hitachi Consulting and Huawei Technologies USA; expanded business with American Airlines Cargo; launched BrandingBusiness.com, an industry thought-leadership portal; 100% b2b.
| LARGE AGENCIES | |
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WINNER: BBDO READ MORE |
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RUNNER-UP:
Ogilvy & Mather North America READ MORE |
| HONORABLE
MENTION: Wunderman READ MORE |
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| MIDSIZE AGENCIES | |
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WINNER:
Doremus |
| RUNNER-UP:
gyro READ MORE |
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| HONORABLE
MENTION: Stein+Partners Brand Activation READ MORE |
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| SMALL AGENCIES | |
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WINNER:
Sullivan READ MORE |
| RUNNER-UP: DeSantis Breindel READ MORE |
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HONORABLE
MENTION: RiechesBaird READ MORE |
| INTERACTIVE AGENCIES | |
| WINNER: MRM READ MORE |
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RUNNER-UP:
Digitas READ MORE |
HONORABLE
MENTION: Tocquigny |
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