Time Warner Cable Media rolls out enhanced iTV for advertisers

New York—Time Warner Cable Media announced the launch of Enhanced iTV, a new service that lets advertisers better target cable TV viewers. The service, which will be available in such metropolitan markets as Charlotte, N.C.; Cincinnati; and New York, lets advertisers target audiences by demographics and time of day, and provides more detailed analytics and reporting on ad campaigns.

Originally posted on: 3/9/12