B-to-b print revenue falls 2.6% in November
New York—B-to-b print advertising revenue declined 2.6% in November compared with November 2010, according to American Business Media's Business Information Network data. It marked the first time in 2011 that monthly ad revenue dropped.
At deadline, ABM had not yet supplied data for print ad pages.
For the first 11 months of last year, b-to-b print ad revenue increased 4.1% over the year-earlier period.
Separately, ABM announced that Marnette Denell Falley has been selected to receive the McAllister Editorial Fellowship award. Falley, the content director of Advanstar's veterinary group, will act as an adviser for one week on the Medill Magazine Project at Northwestern University's Medill School of Journalism.