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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

SOCIAL MEDIA MARKETING

 

Facebook to launch Timeline interface for brands

February 21, 2012 - 1:01 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    These are the results of BtoB's exclusive research study that focuses on how b2b marketers are leveraging social media. Social media is now mainstream, no longer a niche channel.

    This study not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. All findings are based on research representative of the true population of b2b marketers.

    Menlo Park, Calif.—Facebook plans to roll out its scrapbooklike Timeline interface to businesses, providing to brands the new format officially launched for individuals in December.

    The image-laden format reveals all data and entries a user has made since first using Facebook. It replaces the original bulleted information format and limited visible postings.

    According to All Facebook, the company will unveil further details of Timeline for brands at its Facebook Marketing Conference today in New York.






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