CFE Media unveils content marketing software

Oak Brook, Ill.—CFE Media, which publishes Plant Engineering, has introduced ContentStream, a new service that allows b-to-b marketers access to news, reference materials and video for use on their websites and elsewhere online. The software-as-a-service is designed to help companies in their content marketing programs.

ContentStream currently offers content from CFE Media's three brands: Consulting-Specifying Engineer, Control Engineering and Plant Engineering. The company plans to expand available content to include information published by industry thought leaders in the manufacturing and industrial sector.

“CFE Media makes it easier for our customers to find the right content fast by enhancing the material, standardizing it, adding relevant tagging and categorizing it to assist searches and delivery,” said Steve Rourke, CEO of CFE Media, in a statement.

Originally posted on: 2/15/12

Comment

As digital options increase, so do challenges

The theme of American Business Media's Annual Conference, held last week in San Francisco, was “The Customer-driven Future.” The presenters and panelists at the conference focused on the methods that b-to-b media companies could use to derive more revenue from their readers—especially their digital ...

Gregg Hano
Senior VP-corporate sales,
Bonnier Corp

New Mag+ CEO sees b-to-b publishing opportunity

Digital Directions: What will be your first steps at Mag+?
Gregg Hano: My first steps are going to focus on two things. One is the product, and keeping the product strong and continuing to innovate. And then (second) is sales, continuing to grow the number of users,...

Digital Publishing
Ancillary Revenue
Sales & Marketing
Marketing Services
M&A
Events
Media Industry Stats
Production
Audience Development
People

LOG IN

CLOSE
E-mail:
Password:
    

Forgot your password?

New to Media Business?
Click to register for full access.