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Originally posted on: 2/10/12

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As digital options increase, so do challenges

The theme of American Business Media's Annual Conference, held last week in San Francisco, was “The Customer-driven Future.” The presenters and panelists at the conference focused on the methods that b-to-b media companies could use to derive more revenue from their readers—especially their digital ...

Gregg Hano
Senior VP-corporate sales,
Bonnier Corp

New Mag+ CEO sees b-to-b publishing opportunity

Digital Directions: What will be your first steps at Mag+?
Gregg Hano: My first steps are going to focus on two things. One is the product, and keeping the product strong and continuing to innovate. And then (second) is sales, continuing to grow the number of users,...

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