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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

 
Facebook, LinkedIn ready mobile ads

February 10, 2012 - 12:16 pm EDT
   
 
   
 
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    		•

    Menlo Park, Calif.—Facebook will introduce advertising units on mobile devices beginning in March; LinkedIn is preparing to do the same, but with no timeline announced.

    Facebook will partner with mobile technology and payment company Bango, based in Cambridge, England, to start offering ads on Facebook's mobile versions beginning in March.

    Meanwhile, LinkedIn CEO Jeff Weiner announced on Thursday during the company's earnings conference that LinkedIn also will introduce advertising on mobile devices in the near future. Currently 15% of all LinkedIn users access the service via mobile devices.

    E-mail Story     Print Story    

  • Four A's, ANA urge marketers to develop piracy best practices
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