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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson
 
  

 

Staples to introduce tablet-optimized e-commerce site

February 6, 2012 - 12:31 pm EDT
   
 
   
 
OTHER ONLINE MARKETING STORIES
  • Exploiting digital editions
  • Websites go mobile
  • Streamlining digital work flow
  • Audience is key to successful mobile website
  • 3 questions to ask when contemplating digital editions
    		•
     
    RELATED RESEARCH
       
    Social networks are increasingly used to access and share any information on virtually every organization, brand, and product.

    This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. LEARN MORE

    Framingham, Mass.—Office supply chain Staples Inc. next week will launch a new e-commerce site optimized for shopping on tablet computers.

    Tablet users who access Staples.com will be redirected automatically to t.staples.com, designed for tablet-sized displays and touch screen interactions, according to the company .

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