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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
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CMO Close-Up with Kathy Button Bell, CMO at Emerson
 
  

 

Study: Blogging declines as newer tools rule

February 6, 2012 - 12:46 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    Social networks are increasingly used to access and share any information on virtually every organization, brand, and product.

    This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. LEARN MORE

    North Dartmouth, Mass.—The use of blogging for the first time has declined among Inc. 500 companies, according to new research from the University of Massachusetts at Dartmouth.

    Among the 170 Inc. 500 companies polled by phone from September through November, 37% have a corporate blog, down from 50% in 2010. The study also revealed declines in the use of message boards, video blogging, podcasting and the MySpace social network, with increases in the use of Facebook (used by 74% of responding companies), LinkedIn (73%), Twitter (64%) and YouTube (45%).

    The “2011 Inc. 500 Social Media Update” concluded that companies are shifting to more nimble, faster means of social marketing, instead of more time-consuming channels.






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