QuinStreet acquires Ziff Davis Enterprise

By Sean Callahan

Foster City, Calif.—QuinStreet Inc., an online vertical marketing company, announced it has acquired many of Ziff Davis Enterprise's assets. The deal includes websites Baseline.com, ChannelInsider.com, CIOInsight.com, eWeek.com and WebBuyersGuide.com. The deal also includes ZDE's email and telephone subscriber database.

Financial terms of the deal were not disclosed. In September, QuinStreet acquired IT Business Edge. At the time, QuinStreet said it saw the b-to-b technology market as a key growth area.

“This acquisition expands QuinStreet's ability to service our b-to-b technology clients at scale, with high-quality, targeted, measurable marketing results,” Doug Valenti, QuinStreet CEO, said in a statement.

ZDE this year shifted its print properties, such as Baseline and eWeek, completely to digital platforms.

Originally posted on: 2/6/12

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