TechTarget adds service, opens subsidiary in Australia
Newton, Mass.—TechTarget has added a new service, Nurture & Notify, to its Activity Intelligence platform. Nurture & Notify is designed to help tech marketers identify highly active prospects, detect emerging projects and retarget buying teams.
According to TechTarget, the Your Watchlist feature of the new service offers marketers a view of their leads' online activity. “The demand-generation business has historically focused on whom to call; but we're pairing whom to call with when and why to call them, and that's an enormous advantage for sales teams,” TechTarget CEO Greg Strakosch said in a statement.
Separately, TechTarget announced it has formed a subsidiary in Sydney. TechTarget owns and operates three websites in Australia: SearchCIO.com.au, SearchSecurity.com.au and SearchStorage.com.au.