The email marketer, the demand generation manager, the SEO guru, the social media expert... none of these people want to be alone (especially not on Valentine's Day), and they can't stand alone and be successful. Today, in order to effectively drive revenue you must be everywhere your target audience is, all the time. Enter marketing automation. While well known as a tool for improving sales and marketing alignment, marketing automation can also help improve efficiencies within the marketing department itself...what's not to love?
